Jørgen Rasmussen
Strategic Designer
Jørgen Rasmussen
Cand Arch and Strategic Designer
Strategic Design operates with Design Thinking beyond products, across all platforms and skills.
Design disciplines such as Strategic Design and Service Design, as well as Co-creation, Customer Journey Mapping and Creative Business Modeling, offer alternative solutions through reframing questions and ultimately point toward unexpected solutions.
Today complexity and the speed of change is growing exponential in society and business. Traditional business models give way for ExO´s (Exponential Organizations), and services that did not exist 10 years ago, dominates the marked. Organizations must be aware of this development, and act accordingly.
Many of the biggest companies already work with strategic design acording to the Design Thinking formula. See The Business Value of Design, McKinsey
My focus is mainly on the below 3 areas within Strategic Design.
Service Transformation
Service is becoming the most important competitive parameter - in some areas it already is. Most products are depending on the ability to preforming good services and some products are transformed into services. Organizations needs to address services on a strategic level, to optimize the positive impact services have on their business models.
The Service Level Matrix is a service design tool for dialog. The SLM has been developed while working with organizations in Service Platform. and used in Servitize.dk. It is a tool to understand, and to share the understanding about the level of services in your organization, and to open up for new developments in the future economic landscape.
Organizational Transformation
Rethinking organizations is about - gaining the insights of the organization to understand it as a complex combination between people, relations, culture, business and techonology - and setting the stage for change. Organizational transformation is about developing strategies that can move the organization towards a future - realizing its visions and goals to the best of its abilities.
The Transformationshåndbogen (only in Danish) gives insights and tools to, how to succeed with organizational transformation.
Creative Business Modeling
Yor business model can be designed! - just as your products and your services can. The right design must be innovative and strategic - and can make the difference between success and failure.
Business Model Canvas is a strategic management tool for developing new or documenting existing business models. It is a visual chart with 9 elements describing a firm's or product's value proposition, infrastructure, customers, and finances. This BMC model is also a design tool that enables cross disciplinary teams to share ideas and knowledge and co-create and model, new values for both customers and business.
SKILLS
Design Thinking
Strategic Design
Business Modeling
Strategic Facilitation
Bord Governance
HISTORY
Consultant in Strategic-/Service Design, 2012 -
Strategic Designer, Alexandra Institute 2018 - 2022
Associate Professor in Design, AAA 2012 - 2018
Head of Departhment for Design, AAA 2004 - 2012
Practicing Industrial design, 1991- 2004
Cand. arch, AArhus School of Architecture, 1990
Jørgen Rasmussen
Strategic Designer
