Jørgen Rasmussen
Strategic Designer
RETHINKING DESIGN
DESIGN THINKING
- is about looking at your products from outside - in instead of looking at the customers from inside - out.
RETHINKING DESIGN
- is the next level of design thinking. It is about designing the company itself, by rethinking-strategies.
I call it Strategic Design.
"Let me help you RETHINK your organization"
- Sense Making - undestand your organisation
- Rethinking - be creative in creating new business models
- Change Making - make your new organisation work
"Design Thinking is about creating value"
"In my professional life I have worked towards understanding and creating value. I have learned, that everything that has to do with value, relate to human needs and aspirations - and this is where Design Thinking starts - understanding people."
Jørgen Rasmussen
Strategic Designer
